There’s baseball. Then, there’s the LA Dodgers. For LA-based Hispanics, cheering for the LA Dodgers is as sacred as cereal with milk. This made it a home run opportunity for General Mills to become the Official Cereals of the LA Dodgers and bring a family of brands onto the field. As an extension, we activated at Food For Less with our very own El Sandlot and handed out perros beisboleros, jonrón cookies, and batazos calientes. Talk about a grand slam!