BMX. Bike Life. Two worlds, one gear. Epic! And Cinnamon Toast Crunch? Same vibe. So it only made sense to mash ‘em up and create the dopest rides that bike culture never saw coming: The Cinnaduster Bike Life and BMX edition. To roll them out, we launched the #CinnadusterChallenge on IG with bike legends Kevin Peraza, BS. Dell, Curly bloxks, and Dan Kruk for a chance to snag a bike of your own.