La Palmita Cocktail Co.

Product & Brand Development, Packaging, Campaign, Digital, OOH

A liquor license for a QSR? Pollo Tropical knows how to turn up. The Miami-headquartered brand concocted a proprietary ready-to-drink cocktail brand inspired by our beloved city. These drinks needed a name, but not just any name. We used the power of our brand equity to create the La Palmita Cocktail Co. and showed the world we’re now serving Pollo con party. Cheers to that!