Product & Brand Development, Packaging

Edible coffee? It’s not nonsense, it’s Nudge. We developed the brand’s entire identity from bean to bar and helped introduce edible coffee in major retailers across the U.S. It might look like a chocolate bar, but Nudge has all the caffeine you crave packaged in bite-size squares for the perfect energy boost. Un cortadito in a bar. Who would have thought? Let’s go.