Campaign Development, TV

When you’re all about flavor, you tend to avoid labels such as “organic” or “all-natural,” right? Wrong. Nature’s Path knows their organic products are not only good for you, they taste good, too. For our national TV spot, “This is My Path,” we showcased that goodness through moments in an active mom’s lifestyle. She’s all about wellness, she’s all about her family, and she’s all about Nature’s Path.