LA Jugada Mundial

In-Culture Strategy, Digital, Social Media, Radio

During the World Cup, everyone becomes a soccer fan. And we know that Hispanics in particular carry the love of the sport with them all year round. But how do you talk about the most beautiful game in the world without saying those two forbidden words? Through our La Jugada Mundial (A World-Class Play) shopper program, we were able to bring General Mills brands together to champion the culture with a voice no one could deny. Thank you, Cantor.