Shopper Marketing Campaign, OOH, Digital, Social Media

Cereal for breakfast isn’t traditionally a Hispanic go-to. So, how do we blow out this morning occasion? We connected the most important meal of the day with the biggest sport in the world — and the Mexican National Soccer Team — to create our “Desayunazo-azo-azo” shopper program for General Mills. Playing off the Spanish word for breakfast (“desayuno”), we added a call of passion with “-azo, azo, azo” and created this biiiiiig breakfast moment.