When Fairchild Tropical Botanics Garden wanted to attract younger families, they built a butterfly conservatory. Butterflies are beautiful. They’re delicate, colorful creatures. And if you’re lucky enough to have a butterfly land on you, it’s a moment of pure joy. To help launch the brand new Wings of the Tropics, we harnessed this joy for our campaign. After all, who wouldn’t want the chance to see 3,000 butterflies, up close and personal? It’s a simply stunning experience.