Macias Creative, a full service integrated content and brand development agency based out of Miami, FL, was one of the top winners at this years American Advertising Federation’s Miami “ADDY Awards”, bringing home ten awards, that included the “Judges Choice” Honorable Mention, “Gold ADDY,” and “Silver ADDY” Honors for national and local clients.
This year’s AAF Miami ADDY Gala, was celebrated at Miami hot spot, Ball & Chain, where the agency was one of the most awarded ad agencies of the night. “It’s great to see our ideas and creativity get celebrated and get awarded amongst such amazing talent,” adds Founder and Chief Creative Officer Marcos Macias. “These special moments are also a testament to the hard work and love our team puts into their craft. Today we celebrate them as well as our incredible brand partners.”
With a uniquely standout performance, due to wins in a broad range of categories, Macias Creative was recognized for their work in TV, Radio, Print, Content Creation, Photography, Out of Home, Experiential, Social Media Campaign, and Packaging /Product Design.The winning work showcased a mix of their national and regional work within various industry sectors, including Consumer Packaged Goods (CPG), Beverage, and Community/Consumer Activations.
Nudge, one of the hottest new coffee brands, won the highest honor for their recently launched edible coffee products created by The Whole Coffee Company. The Nudge brand took home the Honorable Mention of “Judges Choice,” “Gold ADDY,” and three “Silver ADDYs” for their new “Nudge Coffee Bar – Packaging,” “Nudge Coffee Butter – Packaging,” and for “Nudge – Campaign and Elements of Design.”
Work for global beverage brand, Tampico Beverages won three “Silver ADDYs,” for the brand’s national “Hey Irresistible – Radio Campaigns,” “It’s a Colorful Life – Social Media Campaign,” and for their “It’s A Colorful Life – TV/Video Spot.”
Macias’ collaboration with Miami-based Swarm Events and their local Activation Bayfront Holiday Village, also took home two “Silver ADDYs” for the “Bayfront Holiday Village – Out of Home Campaign,” and for the “Santa is Coming to Downtown-:30 TV Spot.”
COO/Managing Partner Alex Macias also shared, “We are especially proud to continue to showcase the talent of today’s indie shops, and thankful for our incredible client partners who entrust us to collaborate, think and create on their behalf.”
See the award winning work:
Client: Whole Coffee Company
Brand: Nudge
Product: Nudge Coffee Bar
Type: Branding, Package Design, Photography, and Elements of Design
Campaign: The New Wave of Coffee
Client: Tampico Beverages
Brand: Tampico
Product: Tampico Fruit Punches
Type: Connected TV, Social Media
Campaign: It’s a Colorful Life
Client: Tampico Beverages
Brand: Tampico
Product: Tampico Zero
Type: Radio
Campaign: Later Sugar, Hey Irresistible
Click to Play –– Later Sugar, Hey Irresistible | Radio Spot
Client: Swarm, Inc
Brand: Bayfront Holiday Village
Type: Broadcast TV, Social Media, OOH
Campaign: Santa is Coming to Downtown
